Abstract
This research was conducted to determine if quality assurance and its strategies are effective for successful project execution in the construction industries. Data was obtained from both primary and secondary sources. The primary sources consisted of questionnaires and observations while the secondary data consisted of texts, websites and journals. Percentages were used to analyze data and analysis of variance (ANOVA) was adopted in testing hypothesis. Among the major result of data analysis include that most construction firms in Owerri did not apply quality assurance strategies and that quality assurance provides umbrella for continuous process improvement among others. The researcher inferred that many workers had no proper knowledge of cost benefit analysis as a quality assurance tool. Also many workers were not properly exposed to quality audits and process analysis. It was recommended that the construction firms should improve on the skills and capacity building of their employees in the areas of quality assurance and quality management in general. Equally, implemented defect repair should go with quality audits. It was concluded among others that quality assurance is a key to project customer satisfaction
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